Fully Charged Insights

Moustache X Fully Charged - Samedi 27 Xroad FS 7

Introducing our first commercial! We have collaborated with Moustache to create an awareness feature for the Summer, highlighting the Moustache Samedi 27 Xroad FS 7.

Words By Oli Roblin


We have come together with Moustache to create an awareness feature spotlighting the Samedi 27 Xroad FS 7 2021, ahead of this Summer. As the UK’s largest distributor of Moustache bikes, we were incredibly excited to get the chance to collaborate with them on this project. For us, it is the largest video production to date and as a company that is striving to grow both digitally and moving towards the eCommerce sector, it was a big step up.

As the UK emerges from its current restrictions, we wanted the film to be focused on the prospect of an exciting future, full of possibilities. Pairing that need to explore with such an exciting model as the Moustache Xroad, we are aiming to inspire our audience to push the boundaries on their normal day-to-day life.

After a month of scouting locations, writing scripts and casting actors, we were ready to shoot, providing the English weather held out! Due to the nature of the shoot, we had to have a lightweight team that would be able to travel quickly across London’s landmark spots and in the countryside. In total, we had four different bikes and one set of rollerblades in operation during the shoot. This lead to a lot of head turns but most importantly, a great variety of shots!

Like every shoot, we had our challenges, but we managed to rise to each one and come away with a film that we are both immensely proud of, and that does the Samedi 27 Xroad FS 7 justice. It is truly an amazing bike and one that we are proud to stock. 

View the Moustache Samedi 27 Xroad FS 7

If you haven't watched the film, check it out and let us know your thoughts.

Words By Oli Roblin