Introducing Fully Charged Brighton

Opening a new store is always a significant moment for us, and we’re pleased to be launching in Brighton Marina this January.

Having grown up in West Sussex, Brighton was a familiar destination throughout my early years. It has always been a place with character, energy, and a distinctive identity, and that hasn’t changed. The city’s long-standing culture and community feel make it a natural fit for what we do.

A Market Ready for Premium eBikes

Brighton has become one of the most forward-thinking cycling cities in the UK, with infrastructure and rider demand increasing year on year. We’ve noticed this first-hand through the growing number of Brighton-based customers travelling to our London Bridge store.

We’ve also worked closely with the team at Elctrc, who have played an important role in supporting local riders over the years. What began as informal conversations gradually developed into a shared view of how premium eBike retail and service could evolve in Brighton.

Continuity at Its Core

A key part of this transition is that an important member of the Elctrc team will be continuing with us. Their experience, local knowledge, and relationships within the Brighton cycling community will be invaluable as we establish the store.

This continuity ensures we build on the strengths already in place, while introducing Fully Charged’s approach to product curation, service standards, and digital capability.

Looking Ahead to January

With Brighton’s strong cycling culture, the support of local expertise, and the systems and experience we bring as a business, we’re confident this new location will be a positive step for riders in the area.

Fully Charged Brighton opens in January, and we’re looking forward to getting to know the community and building something meaningful for the city.