Why choose Fully Charged

The Home of A-List eBikes

Since we started our journey as a small popup in Old Street station in 2014, we've always been driven to make a positive impact on people and our planet using this incredible technology.

Over the past years, we're extremely proud to have helped countless customers and businesses to "fully charge" their worlds by going electric.

As Londons's premium eBike retailer we're incredibly excited about what the future holds!


Industry Leading Expertise

At Fully Charged, we recognise the importance of assisting our network of riders with the very best in compelling content, demonstrations, sales guidance, customer service and technical support, from our knowledgeable and experienced team of eBike experts.

Our eBike Sales Guru’s can guide you through a selection of commuter, fold-up, hybrid, eMTB and eCargo products, making us the go-to multi-brand retailer for any rider looking to champion a future transport culture. We have the UK’s largest eBike Service Centre located in the arches under London Bridge station, with the 10,000 sq/ft space facilitating a growing number of full-time specialist eBike mechanics.


The Decade of the Cargo Bike

2020-30 is seen as being the decade of the eCargo bike, with Fully Charged paving the way for families and businesses alike who are in need of an environmentally friendly transport solution.

Electric Cargo Bikes offer a highly versatile and efficient method of transport for families whilst companies can now make deliveries in urbanised areas faster, whilst drastically saving CO2 emissions, maintenance, congestion and parking costs associated with vans.

Partners in Charge

By having a vast understanding of the premium eBike space, Fully Charged have hand selected outstanding independent eBike specialists across the UK that can be best placed going forward for a premium eBike retail experience.

With increasing demand across the UK for eBikes and fierce competition from chains and direct-to-consumer brands, independent eBike specialists are in need of carrying more stock, whilst still maintaining that localised, expert guidance and support. Fully Charged is offering these businesses the support they need under the Fully Charged brand, coupled with its educational eBike content, so that riders across the UK can have the very best in eBike expertise and service.


Fully Charged London Bridge

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Fully Charged Silverstone

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Fully Charged Cornwall

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Fully Charged Guildford

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What We Offer

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Years of Experience

Expert knowledge and advice on worlds leading eBikes

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Try before you buy

Free test-rides, home test-rides & overnight test-rides to try your commute

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Financing & Cycle2Work available

0% finance and cycle to work schemes available on selected eBikes

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Built by Experts

All eBikes are hand assembled and checked by experienced technicians before delivery

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Home Delivery

Choose between 3 options; free delivery, private courier, or bespoke at-home handover.

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2 Year warranty

Free 6 week health check & 2 year manufacturers warranty on all eBikes

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Service Plan

Fully equipped eBike workshops to ensure the best possible aftercare

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Partner Stores

We have a growing network of Fully Charged eBike centres around the country to support you and your eBike for life.

Our Customer Services

Try before you buy

Test Rides

Book a test-ride at one of our stores to try a selection of premium eBikes.

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Customer Success

Delivery & Aftercare

eBikes are an excellent choice for commuters in the city and beyond - making a fun, fast and sweat-free ride an option for everyone.

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Premium Tech Support

Service Centre

Our eBike Service Centres are dedicated electric bike workshops with the tools and diagnostics required to offer the best possible service.

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Meet the Team


Ben Jaconelli


Years in industry


Favourite eBike

Riese & Müller Load

A true transport enthusiast, Ben spent his formative career in the supercar industry, becoming a Director at Romans International. Conscious of the growing environmental concerns surrounding the automobile industry, Ben’s obsession in supercar technology transitioned into eBikes, where he immediately felt inspired to spark interest in his fellow Londoners. What started out as a pop-up in Old Street, Fully Charged has now become the UK’s leading premium eBike specialists, with Ben championing the movement and being a key spokesperson for the industry in the UK.


Dan Parsons

Director & Head of Bikes for Business

Years in industry


Favourite eBike

Urban Arrow Cargo L

Dan joined as a partner at Fully Charged after nearly ten years in the eBike industry, having been a founding employee of eBike company Gocycle. Dan’s learnings from both sides of the industry, as a supplier and a retailer, has made him an expert in his field, with an extensive eBike knowledge. With the rise of eCargo interest taking hold across the U.K., Dan has overseen a pivot towards a focus on B2B customers and fleet management.

Richard Barling

eBike Sales Guru

Favourite eBike

Tern GSD

Rachel Meir

People & Projects

Favourite eBike


Henry Hayes

Head of Marketing

Favourite eBike

Gocycle G4i

Max Jaconelli

Website Manager

Favourite eBike

Riese & Müller Roadster Vario

Carlos Santos

Head Technician

Favourite eBike

Riese & Müller Load 75

Theo Stubbs

Business Development Manager

Favourite eBike

Moustache Friday 27 FS

Stefano Lasorella

Product & Services Manager

Favourite eBike

Desiknio SP Urban

Bryan Strapp

Customer Success Manager

Favourite eBike

Benno RemiDemi

Mikey Vassell

Senior Mechanic

Favourite eBike

Moustache Samedi 29 Game 11

Bruno Lazzarotti

eBike Sales Guru

Favourite eBike

Tern HSD

Luke Bernard

eMechanic & Gocycle Expert

Favourite eBike

Moustache Samedi 27 Weekend FS

Nick Rushton

Digital Strategist

Favourite eBike

Vintage Electric Tracker


Social Strategy

Favourite eBike

Moustache Lundi 20

Ebba Knutson

Event Specialist

Favourite eBike

Riese & Müller Packster 70

Harry Taunton

eMechanic, Cargo Expert

Favourite eBike

Moustache Dimanche

Tristan Allen

Silverstone Director

Favourite eBike

Riese & Müller Delite