Why E-Cargo Bikes Are the Future of Family Transport in London

There’s a quiet revolution on the school run. More London families are leaving the car at home and choosing electric cargo bikes for everyday journeys, school drop-offs, the food shop, commuting, even weekend adventures. As featured in the Evening Standard, Fully Charged is proud to be one of the driving forces behind this shift.

Founder Ben Jaconelli put it simply in the Evening Standard: “In 2018, family cargo bikes were less than five percent of our turnover. Now, they account for over 50 percent of our six million pound business.” It’s not just rising demand, it’s a cultural change in how city families choose to travel.

Why the momentum? Because e-cargo bikes are a better, faster and more enjoyable way to move through London. Parents tell us they skip traffic, cut journey times and turn the school run into the best part of the day, breezing along cycle lanes with a smile. Cleaner air policies and better infrastructure are helping too, but the real story is simple: e-bikes aren’t just sustainable; they’re smart.

As the e-bike specialists, we curate the world’s most trusted family cargo bikes and match each rider to the right setup; longtails, front loaders and compact models, so your bike fits your family, your streets and your routine. Explore our full range of family e-cargo bikes, including proven favourites like the Urban Arrow Family, Riese & Müller Load and Tern GSD. For a deeper dive, read our latest guide to the best family cargo bikes of 2025.

What makes Fully Charged different? Real-world expertise and service you can trust. Our team rides what we sell, our advice is based on experience, and our London Bridge flagship backs it up with the UK’s leading e-bike workshop. From child seats and rain covers to financing, insurance and aftercare, we build complete family solutions that work day in, day out. Learn more about our London Bridge store and service centre.

Ready to feel the difference? Book a free family e-cargo bike test ride at London Bridge or at one of our partner locations. You can also find us at Silverstone, New Forest, Guildford and Cornwall each staffed by local experts who understand family riding in their area.

Join the thousands of Londoners who’ve upgraded the school run. Swap gridlock for fresh air, connection and control, with a premium e-cargo bike that makes every journey easier.